Monday, December 12, 2011

Want to help create jobs? Help my start-up!

Entrepreneurship is the way to economic recovery. Help a start-up hire talent!

You could help me win $10,000 in seed money for my start-up, Ashley Cisneros, Inc., which will help me hire talent and launch an aggressive marketing campaign to take the company to the next level. I specifically seek to hire displaced journalists, and help them develop the entrepreneurial skills needed to profit from their gifts.

I was selected as one of 14 Fellows in the Unity NewU initiative, a program for news entrepreneurs of color, generously supported by the Ford Foundation. With your help, I can hire, and even create much-needed jobs!

CLICK HERE TO VOTE FOR ME


You can vote for me as many times as you wish through midnight on Jan. 3, 2012. You just have keep going to this site and clicking the Vote Now! link at the bottom. Please share this info with your colleagues, friends and family, and anyone who may be interested in supporting entrepreneurship! Thanks a million!







About Ashley Cisneros, Inc.

Ashley Cisneros, Inc. is based upon the belief that each person has a story to tell, and talents to share – and profit from. You can have the best credentials, most innovative product or service, or groundbreaking news, but if no one knows about it, there’s little value. Words do more than communicate, words can really change lives.

Ashley Cisneros, Inc. helps individuals and companies leverage the selling power of words. The firm achieves this by delivering communication products such as advertorials, articles, speeches, annual reports, sales letters and more. These products save corporations, small businesses and magazines precious time and money while helping engage their target audiences. Ashley Cisneros, Inc. communication products have helped clients achieve key goals such as increasing brand awareness, getting more sales or earned media.

Vote for My Partners, Too

I'm competing in the National Association of Hispanic Journalists fellowship category. There are also competitions in the categories of Unaffiliated and Asian American Journalists Association. I urge you to vote for these fabulous projects in those categories:

AAJA

Cluefly.com. the factcheck desk for the Internet, is a creation of my pal, Jeff Yang. Cluefly.com is a collaborative site for crowdsourced, expert-validated answers to questions about hot-button topics like race, culture, gender and identity. Vote for Jeff here.

Unaffiliated

Dominion of New York: "The Best of Black New York" is a wonderful content site being developed by my friend Kelly Virella in the Unaffiliated category. Vote for Kelly here.

CENTRAL FLORIDA WRITER COMPETES FOR $10,000 IN STARTUP FUNDS

FOR IMMEDIATE RELEASE

Monday, December 12, 2011

Central Florida Writer Competes for $10,000 in Startup Funds
Ashley Cisneros is THE only Entrepreneur selected from Southeast U.S. FOR NATIONAL COMPETITION

Orlando, FLA. —Lake Nona-based newspreneur Ashley Cisneros is one of 14 national finalists competing for a $10,000 startup business investment prize, the only program Fellow selected from the Southeast and Florida. Four winners will receive the seed money from the New U: News Entrepreneurs Working Through UNITY initiative, a competitive program for journalists of color who want to become entrepreneurs.

“I’m grateful to live in a country where you can make something profitable out of nothing if you work hard and take smart risks,” said Cisneros, 29. “This seed money means opportunity, and will help me hire more writers to meet demand. I want to create jobs.”

A former newspaper reporter, magazine editor, tech writer, marketing manager and PR practitioner, Cisneros helps individuals and companies engage their target audiences. Her company, Ashley Cisneros, Inc., produces communications products for clients around the world. In October, Cisneros was honored as a Fellow at the New U national startup boot camp in Las Vegas, Nev. During the camp, Cisneros was mentored by Rod Colón, master networker, executive coach and weekly co-host of the “Your Career Is Calling” radio show. In addition, she learned from world class presenters Sumaya Kazi, CEO of Sumazi; Harry Lin, executive in residence at Idealab; and Mike Green, co-founder of The America21 Project, among others.

“This was an invaluable opportunity to learn directly from seasoned news entrepreneurs about business plan formation, funding opportunities and gain an insider look at working with angel investors and venture capitalists,” said Cisneros, who earned a bachelor’s degree in journalism and a master’s degree in entrepreneurship from the University of Florida.

A portion of each Fellow’s score will be determined by the number of votes garnered for his or her pitch. Voting is open from Dec. 8, 2011 through midnight on Jan. 3, 2012, and voters may vote as many times as they like. To vote for Cisneros' business pitch, visit http://unityjournalists.org/newu/newu2011/newu11videos/nahj-video-pitches.

About Ashley Cisneros, Inc.
Ashley Cisneros, Inc. helps individuals and companies leverage the selling power of words. The firm achieves this by delivering communication products such as advertorials, articles, speeches, annual reports, sales letters and more. These products save corporations, small businesses and magazines precious time and money while helping engage their target audiences. Ashley Cisneros, Inc. communication products have helped clients achieve key goals such as increasing brand awareness, getting more sales or earned media. For more information, visit www.ashleycisneros.com.

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Tuesday, October 25, 2011

Knowledge Conquers Fear: October is Spina Bifida Awareness Month

You may remember my Oct. 11 post about my pal, Laurita Tellado, the amazing blogger who is bringing attention to Spina Bifida, a birth defect in which the backbone and spinal canal do not close before birth.

Laurita is currently raising awareness (and funds) for a team she is convening at the Spina Bifida Association of Central Florida's Inaugural Walk-N-Roll, scheduled for October 29 in Orlando, Fla.

Today, members of social media’s most prominent Latino online influencers – bloggers, business owners and networks – have partnered to educate audiences on Spina Bifida and support Laurita's fundraising efforts!

The Walk-N-Roll Spina Bifida Blog Carnival is being led by another amazing Latina, Angélica Pérez-Litwin, PhD, publisher and CEO of New Latina.

Angélica gave me an opportunity to write a guest post on New Latina about Team Roxy. I also had a chance to interview Angélica for a recent LatinaStyle article.

We need more initiatives like this one -- when we unite and collaborate, big things happen!

Please read Laurita's post below and donate to the cause on Laurita's Chipin Page.
Thank you!
Ashley


**********************************************************************************


October is an eerie month, filled with monsters, mummies, and the macabre. But while the occasional witch or skeleton might freak you out, one must concede that there are indeed more frightening things– like finding out your child will be born with spina bifida.

And yet, each day in the U.S., an average of eight families welcome a child with spina bifida into the world. Annually, an estimated 1,500 infants are born with spina bifida each year in the U.S.

I was born with spina bifida nearly two and a half decades ago. The diagnosis came as a total shock to my family, along with an entire set of secondary complications. I was also born with hydrocephalus, or “water on the brain.” During the first ten years of my life, it seemed I was in the hospital every other week with a bladder infection or shunt malfunction. I’d be lying if I said this wasn’t really scary at times.

But then, at age ten, I discovered a fantastic way to defeat my worst fears– knowledge. I vowed I would educate myself and read up on the condition that, up until that point, seemed to be taking over my life. Much like a child who imagines a ghost is in his closet, grabs a flashlight and realizes it’s only an old coat, I had come to the realization that, when you take the time to learn about something, no matter how terrifying it may seem at first, everything is less scary in the light of knowledge.

According to the Spina Bifida Association of America, “spina bifida remains the most commonly occurring birth defect in this country.” Just how common is it overall? PubMed Health, the Web site of the U.S. National Library of Medicine, reported in March of this year: “Myelomeningocele [the most severe form of spina bifida] may affect as many as 1 out of every 800 infants.”

As a 21-year member of the Spina Bifida Association of Central Florida, I’m doing my part to shed light on this condition by raising money for the Walk-N-Roll for Spina Bifida. When my parents and I moved from Puerto Rico to Orlando, Florida in search of better educational and healthcare opportunities for me in 1990, we found a support system away from our family and homeland in joining the SBACFL. My personal search for a public spokesperson for the spina bifida cause, as well as my work as a current member of the SBACFL board of directors, have helped me find my true purpose– galvanizing as many people as possible to support the spina bifida community.

So, in the spirit of shedding light on a little-known condition, and in honor of October, which is Spina Bifida Awareness Month, here are some statistics about spina bifida that might spook you a bit:



  • Spina bifida is more common than muscular dystrophy, multiple sclerosis, and cystic fibrosis combined.



  • Latinos have the highest incidence of spina bifida out of all the ethnic groups.



  • Ireland is the country with the highest incidence of spina bifida in the world.



  • About 50 percent of babies with spina bifida areselectively aborted after being diagnosed with spina bifida.



  • Doctors recommend that every woman of childbearing age consume 400 micrograms of folic acid daily to help prevent neural tube defects like spina bifida up to 70 percent of the time. In spite of this, there are currently an estimated 166,000 people in the U.S. living with spina bifida– up from just 76,000 just last year.



  • About 90 percent of people with spina bifida are also born with hydrocephalus. Many need a shunt inserted near the brain to drain the excess cerebrospinal fluid– and many requiremultiple shunt replacements during their lives.



  • Other very common secondary conditions include bladder and bowel incontinence, as well as frequent urinary tract infections.



  • After the onset of puberty, young people with spina bifida are more prone to clinical depression than most people. Researchers think this may be due in part to social isolation.



Being able to share this information with all of you today is without a doubt the most empowering and inspiring aspect of my life. I’d love nothing more than to give you that very sense of empowerment. Please publish this post on your own Web site(s), and feel free to add your own personal intro that will make it relevant to your blog followers. As many people as I’ve managed to rally in support of this cause, you have an advantage that I don’t–your audience. So, please share this information with everyone you come into contact with.


Below is a video that explains just why the Spina Bifida Association of Central Florida means so much to me, and why I’m participating in the Walk-N-Roll.




I will be raising money online for Team Holdin’ Out for a Hero until October 29th, when we have our Walk-N-Roll event. Donations can be as small as $5 or as large as $50,000. (Yes, I do like the $50,000 better!) Every cent counts! Every cent of every dollar will go towards supporting families affected by spina bifida in 22 counties in and around the Central Florida region and supporting educational and awareness efforts.


Yes, to the new parent, or even to the already-grown individual, spina bifida can seem like a scary thing to deal with. But there’s a power in numbers and a strength in awareness– a strength that gives us the courage to open the closet, shine the light in the ghost’s face, and reduce it to nothing but an old coat.


Thank you for helping me conquer my biggest fear– ignorance of spina bifida.


~ Laurita Tellado, HoldinOutforaHero.org


Wednesday, October 19, 2011

A Life Cut Too Short -- In Loving Memory of Brent Riley Swygert


Today’s the last day of my startup camp in Las Vegas, and with all the travel this week, I’m just able to post something today about a horrific event that struck my beloved friend Ty-yana Riley’s family. On Friday, Oct. 14, Ty-yana’s gorgeous nephew Brent tragically passed away while playing a choking game.


He had recently celebrated his 12th birthday on Oct. 10, and was excited about his grandparents’ visit to Atlanta. Brent was a sweet, happy child with a joyful spirit. I was able to spend time with him while visiting Ty-yana in her family’s home in Panama City over the years. I remember playing with him while he was just a baby … he was always beautiful … he could’ve been in Gerber commercials. He was growing up to be a very handsome young man … and was always so kind and sweet. I will never forget the anguish of Ty-yana’s voice as she tearfully told me what happened.


The choking game, also known as Blackout or the Fainting Game among other names, is not a game at all. Children and adolescents use their hands, a belt or rope, or have their friends push their chest or neck to feel a few seconds of light-headedness. What they may not realize, is that they are actually cutting off the flow of blood to their brain and the fuzzy feeling they get is actually caused by thousands of brain cells dying at one time. This game can cause serious injuries and even death. I’m embarrassed to say that I know about this game. I can’t recall who I played it with, but I remember someone pushing on my chest to make me faint. It wasn’t something we did frequently, but just something stupid we did, completely ignorant of the dangers.


You can see a news report about Brent’s passing here:

http://johnscreek.11alive.com/news/news/86606-johns-creek-choking-game-blamed-boys-death


He was a beautiful person, with his whole life ahead of him. Please join me in praying for his family in this incredibly difficult time, especially the Riley Family … who has been a family to me since I was in sixth grade … his mom, Sartee, sister, Lexis, grandparents, Mr. Al and Mrs. Edith, aunts Ty-Yana and Sangai, cousins Akili Love and Baby Riley, plus many, many more loving relatives and friends.


The wake is today, and Brent will be laid to rest on Saturday, Oct. 22. As you can imagine, this horrible tragedy came unexpectedly. If you are so inclined, please consider making a contribution toward the expense of Brent’s funeral and arrangements. You can show your support conveniently by making a contribution at http://www.charlieslittleangels.org/ in the name of Brent Riley Swygert. Your gift is eternally appreciated and completely tax deductible.


You can express your condolences here:

http://obits.dignitymemorial.com/dignity-memorial/obituary.aspx?n=Brent-Swygert&lc=7127&pid=154177556&mid=4850271&locale=en-US


Or you can snail mail items to the family: 2004 Kingsley Circle, Johns Creek, GA 30022


Please "like" the Brent Riley Swygert Memorial Facebook page:

http://www.facebook.com/pages/Brent-Riley-Swygert-Memorial/306356459378808


You can help prevent the unnecessary loss of young lives like Brent’s through education and conversation. For more information about the myths and realities of the choking game, plus a helpful educational video, visit:

http://www.gaspinfo.com/en/home.html


10/26/2011 Update:

Please see the following news report from WJHG in Panama City featuring Mr. Albert and Mrs. Edith Riley, Brent's grandparents.

http://www.wjhg.com/home/headlines/Panama_City_Couple_Mourns_Loss_of_Grandson_Warns_About_Choking_Game_132566913.html

Tuesday, October 11, 2011

Support My Friend In Raising Money for Spina Bifida Awareness

Have you ever met someone and immediately felt like you knew them for years? As if they were put into your life for a special purpose?

That’s exactly the way that I felt when I met Laura Tellado a few months ago at Relay for Life. We were both volunteering with the Hispanic Young Professionals and Entrepreneurs (HYPE).

Not only is Laura just a plain amazing person with a friendly smile and great sense of humor, she is a gifted journalist.

Laura is using her blogging talents to raise awareness of Spina Bifida. There are currently more than 166,000 people in the U.S. living with Spina Bifida, but not a lot of people know much about it.

Spina Bifida occurs when a baby is in the womb, and his or her spinal column does not close all of the way. It’s actually the most common birth defect that disables people for life, according to the Spina Bifida Association.

Hispanic women have the highest rate of having a child affected by Spina Bifida compared with Non-Hispanic White and Non-Hispanic Black women, according to the Centers for Disease Control and Prevention. While research has shown that taking folic acid while pregnant can prevent having a child with Spina Bifida, there’s no known cure.

When I met Laura, she shared with me that there’s no celebrity spokesperson for Spina Bifida, but to me, Laura is the hero for Spina Bifida awareness. Through holdinoutforahero.org, Laura has started a very important conversation about people living with Spina Bifida, prevention, research and quality of life initiatives.

Want to join in the effort? October is Spina Bifida Awareness Month and Laura is raising money for the Spina Bifida Association of Central Florida's inaugural Walk-N-Roll fundraiser taking place on Saturday, Oct. 29. You can donate on her fundraising page by clicking here.

In addition, if you take this special flyer to any California Pizza Kitchen restaurant in Orlando (Florida Mall, Mall at Millenia or Waterford Lakes) this Friday, Oct. 14, CPK will donate 20% of your bill to SBACFL!

The promotion lasts ALL DAY, and applies to take-out orders, too.

Thank you for your support!



Wednesday, August 24, 2011

Create a Resume That Markets YOU


As a journalist, I'm often asked to review and edit resumes by friends and family. Your resume is an invaluable marketing tool that "speaks" for you, and should compel the hiring manager to act -- namely pick up the phone and invite you to participate in an interview.

It's true that your resume must pique the interest of the person reading it within 30 seconds. In many instances, your resume must first pass through screening software utilized by many companies before it's even read by a human.

While I'm not a certified resume writer or career coach, there are a few tips I've learned along the way that may be helpful to you.

No Dissertations, Please
You've heard the old rule that resumes shouldn't be longer than a single page unless you're a seasoned, senior-level professional with numerous years of experience. I've read other career experts comment that in some cases, it's OK have a resume that's two pages, depending on the position. Now that more resumes are submitted through online systems, it may seem less important to worry about resume length. I think the main point is to make every word count. Think about quality over quantity.

With sky-high unemployment rates, companies can be incredibly selective. Use your resume to sell yourself as the perfect solution for their employment need. Use every word and phrase for this purpose. If it doesn't speak to the needs of the employer, leave it out. Now, I definitely recommend keeping a comprehensive list of your achievements, results and professional experiences somewhere -- whether it be in a CV or a running Word document. Use this document as "bank" of information to draw from when creating and tailoring a resume for each respective company you're pursuing.

Use Key Words
Nowadays many companies require job seekers to apply online and even construct their resume through online forms. It's incredibly important that your resume contain the key words that are used by the company in the job description, posting, etc. Re-read the job description and highlight the specific words and phrases used to describe the company's needs. Review your resume to make sure that it includes these words.

It's Not About You, It's About Them
Hiring managers and company execs don't care how badly you need this job. They don't care that you want to use this position to help develop your skills. They have a need, and you are trying to sell your skills and yourself to fill that need. Adopt this mindset, and consider what you offer them, not what you can get out of them, and you will be more successful. Remember you are not selling the features of your career, but the ways you can benefit the company.

Scrap the Objective, Use a Tagline and Qualifications Profile
Using an objective statement at the beginning of your resume has been a traditional standard. More and more career coaches are encouraging job seekers to re-purpose this section to a qualifications profile. Describe yourself and your attributes in the third person to sell your qualifications to the employer. Come up with a career tagline that "brands" you and use that instead of the traditional heading that says, "Objective," "Summary of Qualifications," or "Career Profile." For example, are you a Bilingual Luxury Brand Manager? Well, say so and use something like that for your headline.

Focus On Results, Not Duties
Your resume shouldn't be a laundry list of your everyday duties, but rather describe the results of your work. Each bulleted item under your career entry should begin with an action word and a key result or achievement, i.e., "Reduced printing costs by 26% through vendor research and negotiation." Use numbers to quantify your success. How many team members did you supervise? How much money did you save the company? By what percent did you increase customer retention?

Be a STAR and Show, Don't Tell
Have you heard about the STAR? It's an acronym for Situation, Task, Action, Result. Use this acronym to help you show your value and structure your success stories, whether it's on your resume, in your cover letter and during the actual interview. Remember it's one thing to say you're a solution-finder, it's another to give a STAR example of how you solved important problems and served as an asset to your organization.

Name That Resume
When you're saving your resume, use your name in the file name, such as "Ashley_Cisneros_Resume.doc" so that way the recipient can easily identify your resume when it's downloaded on his or her computer. Make sure you're easy to find!

Create a Cover Letter
Don't send that resume without a cover letter. It's naked without it. Your cover letter introduces you, complements your resume without simply repeating it, and can be used to draw the manager's attention to the top reasons why you're perfect for the job. Take time to find out the correct spelling of the hiring manager's name. Don't be afraid to call to ask. Show that you go the extra mile. Don't use "Sir or Madam" or worse, "To Whom It May Concern."

Follow Format Preferences
Re-read the job posting to find out the preferences. Does the employer want a resume in PDF form, RTF or as a Word doc? Does the company want writing samples? Does the posting say that the company hates attachments? Pay attention and submit accordingly.

What tips can you share?

Monday, August 1, 2011

Goddess Rising Empowers Women


For the past several months, my friends and I have been raising money to help Roxanne Martinez, a 30-year-old new mother who beat cancer and job loss while pregnant.

Supporters in more than 20 cities hosted fundraisers to benefit Roxy’s cancer treatment fund. Roxy’s younger brothers called the movement, Team Roxy.

When my pal, Yanira Robinson, told me that her Zumba instructors were willing to host a Zumbathon for Roxy in Central Florida, I was thrilled.

When the day of the Zumbathon came along, I (in typical form) had overbooked myself and was exhausted and stressed.

I was supposed to present a resume workshop for a young women’s organization, attend a blogger conference and make it to a magazine launch party on the very same day.

Something had to give, but it wasn’t going to be the Zumbathon.

Within 30 seconds of meeting Yanira’s instructors, Jessica Sanchez and Judy Suarez of Goddess Rising Fitness, I knew I was going to have a blast – and literally work my butt off.

The ladies went all out for Team Roxy. Donned in matching outfits, the instructors kept us dancing and laughing throughout an intense two-hour workout.

I felt the toxins and stress leaving my body and smiled through the burn.

Afterward, we fueled up on delicious sandwiches, fresh fruit, deli meats and cheeses. Not only was Goddess Rising an incredible host, they donated 100 percent of the event proceeds to Team Roxy.

I had to learn more about these amazing women. Like many good stories, this one begins with struggle.

After a successful 11-year retail career, Goddess Rising founder Jessica Sanchez was laid off.

“I remember thinking, ‘Well now what am I going to do?’” Jessica recalls. “I just knew that I never wanted to be dependent on a company ever again.”

That night, Jessica tossed and turned in her bed. Around 1 a.m., she had the answer. Pole dancing fitness.

“I had always wanted to try pole fitness, but never had the time,” Jessica says. “Well, now I had all the time in the world.”

She did her research and found a studio owner to teach her all about pole dancing. Then pregnant, the woman had her baby and went on maternity leave. When she returned, she discovered a new and improved Jessica.

“By this time, my body had started to reflect the time I was spending,” Jessica says.

The studio owner encouraged Jessica to teach pole dancing, which she did for a few months. Before long, Jessica decided to go out on her own.

“I knew that there was nothing like this in Deltona, and I started Goddess Rising with just the clothes on my back,” Jessica remembers.

She bought a few ties, shirts and chairs and began looking for studio space.

After a studio opened near her parents’ home, Jessica stopped in to see if the studio offered ballet classes for her daughter. By the time Jessica left, she had talked the owner into letting her teach a sexy chair dancing class.


“At the beginning, everyone told me, ‘Yeah, I’ll be there! Count me in!’” Jessica says. “But on the first day only one girl showed up.”

Jessica put on a smile and conducted the class for the sole participant, and went home completely disappointed.

But she kept at it, and soon the class started to grow week-by-week.

That’s when Judy Suarez shimmied into the picture.

“She tried the class, and I noticed how great she was at Zumba," Jessica says. "I suggested that she get Zumba certified, and Judy told me she’d consider it.”

Judy turned out to be a go-getter and returned two weeks later as a certified Zumba instructor.

Jessica was elated.

She hired Judy to manage Goddess Rising’s Zumba classes. In about one year, Goddess Rising has grown to 60 members.

In June, Goddess Rising began holding its 15 weekly classes in Studio 13 Dance Academy on Deltona Boulevard.

The name Goddess Rising Fitness was inspired by the goddess rising pole move.

“This is about allowing the goddess inside you and sexy side of your personality to rise confidently,” explains Jessica, who requires that her students dress at some level of sexiness.

Oversized shirts and worn-out sweat pants don’t cut it at Goddess Rising Fitness.

Jessica and Judy have watched the goddess rise from within their students. Lou is one example, Judy says.

“When Lou first started classes, she’d watch us do the moves and say, ‘My butt or my waist doesn’t move like yours,’” Judy says. “Now that she’s been here a year, she brings it!”

Though Lou didn’t intend to lose weight, she returned from a trip to the Keys ecstatic, Judy recalls.

“She came in saying, ‘I have muscles! I have muscles!’ “Judy says.

Another student posted a photo of herself in a bikini and thanked Jessica and Judy for her healthier body.

In addition to helping its students, Goddess Rising has remained active in the community by performing in numerous community festivals and offering Zumbatomic classes for kids.

They are supporting an upcoming Volusia County back-to-school school supplies event and planning for breast cancer awareness month in October.

In the future, they plan to apply for grants to expand Zumba to local schools.

Jessica daydreams about having her own studio, completely equipped with poles.

“With Zumba, you’re having too much fun to realize that you’re working out. You immediately receive the benefits of a healthier heart, and better sleep,” Jessica says. “I don’t know about you, but I’d much rather shake my butt for an hour than run on the treadmill!”

An Evening of Inspiring Women

It was such an honor to attend the Girls Scouts of Citrus Council’s Women of Distinction Awards this past July 29.

Aretha and I pointing at our names on the list of nominees

The annual program celebrates outstanding contributions that women make to improve the quality of life in the community.

Within three minutes of arriving to the event, I reconnected with my pal, Andrea Wesser, a brilliant engineer and Women of Distinction alumna, and met a wonderful new friend, Aretha Olivarez. This amazing woman balances it all as a mom, Navy veteran, culinary artist and entrepreneur.

After 9/11, Aretha was recalled to service and served our country overseas for two years. While there, she became a sharp shooter and authored several books. Aretha and I were both nominated for the Visionary category of the awards, and sat next to each other throughout the entire event.

I told Aretha about my friend Roxanne Martinez, who beat breast cancer and job loss while pregnant. Supporters from all over the country joined together to raise more than $20,000 for Roxy’s cancer treatment fund – an effort that soon became known as Team Roxy. Now that Roxy is beginning the healing process, she is planning to write a book about her experiences. We spoke about possibly creating a non-profit to help women who are fighting breast cancer while pregnant.

Aretha listened intently to my story and told me about her company Multiplying Talents. Guess what she does? Aretha helps not-profits with everything from incorporation to legal help to marketing! In fact, her company’s name is inspired by the parable of the talents in the New Testament, which encourages us to be good stewards of our God-given gifts. I really believe that God puts people in our lives for a reason.

As if the night couldn’t get any better, we were treated to a powerful keynote from Marlo Thomas, award-winning actress and producer, and National Outreach Director for St. Jude Children's Research Hospital.

Marlo spoke about girl power. She told us that for women, there’s safety in numbers. “If you have only one woman at the table, she's a pest. Two women? That's a team. But three? Now that's a coalition,” she declared.

Later, Marlo related how Supreme Court Justice Sandra Day O'Connor squashed speculation that women can’t get along when Justice Ruth Bader Ginsburg joined the Supreme Court. "It's important to be the first, but it's even more important not to be the last," she said.

Marlo also spoke of treasured interactions with her father, comedian Danny Thomas. When critics kept comparing Marlo to her father early in career, he told her, “I raised you to be a thoroughbred. When thoroughbreds run they wear blinders to keep their eyes focused straight ahead with no distractions, no other horses. They hear the crowd but they don’t listen. They just run their own race. That’s what you have to do."

The following night, Marlo shared that her dad sent a white box to her dressing room before she prepared to take the stage. Inside was a pair of horse blinders with a note from her dad, reminding her to run her own race.

Finally, Marlo told us that her father mentioned two types of people in the world: those who stop for a traffic accident, and those who just drive by.

I want to be the type of person who stops by to help, don't you?

Wednesday, July 6, 2011

Praying for Caylee Marie


When it was announced that a Florida jury had reached a verdict in the infamous Casey Anthony trial in Orlando, it seemed that a nation held its collective breath. Though I was supposed to be working on several articles yesterday, I couldn't help but remain glued to the TV, counting the minutes until the verdict was published.

I moved to Orange County in fall 2007, and lived near Casey's family home in East Orlando. I remember watching the first news report when Caylee was reported missing back in the summer of 2008.

I often saw George Anthony at Wal-Mart on Colonial. He had a truck painted with Caylee's image and a 1-800 number soliciting any help he could get in finding his granddaughter. The Amscot where Casey abandoned her Pontiac was less than a half-mile from my condo. And I remember calling my now fiancee that day in December when Caylee's remains were unearthed.

Yesterday afternoon, the Twitterverse went crazy with people speculating on what the result would be. I watched the television reports showing masses of Orlando residents gathered outside the Orange County Courthouse. When Casey entered the courtroom, all eyes were on her, and her every move scrutinized. The circumstantial evidence was damning, but did the prosecution team prove beyond a reasonable doubt that Casey Marie Anthony murdered her baby?

The answer was no. At 2:15 p.m. on Tuesday, July 5 -- just a day after we celebrated the 235th birthday of our nation -- Casey was found not guilty of all of the major charges against her, including first degree murder in Caylee's death.

Sure, I had watched the legal commentary of attorneys saying that all the evidence was circumstantial. No murder weapon was found, and no one truly knows the cause of Caylee's death. Why did it shock me so when the verdict was read?

When terrible things happen, I think it's human nature to want justice. People want someone to blame, someone to pay. People want closure. But what you "know" and what you can prove are two very different things, my attorney friends tell me.

And while Casey Anthony is an unlikable liar, that doesn't automatically make her a murderer. I think she was convicted in the court of public opinion many months ago, but only the results of the court of law really count.

I don't envy the job of the jurors who served in this trial, and they certainly had more access to information about this trial than I had.

I have faith that every one will be judged by God at our appointed time. And, as angry as I am about what happened to Caylee, I am trying very hard not to judge Casey because I believe only God can do that. Do I think Casey Anthony killed her child? I don't know, but I believe she had something to do with it, and knows more than she's sharing.

Caylee Marie's death is a senseless tragedy that we can't fully comprehend, but sadly, it's no different than the disappearances and deaths of so many countless children who didn't make headlines. The circumstances of their cases may not be as sordid as the story surrounding Caylee, but that doesn't make them any less horrific.

Friday, May 27, 2011

Monday, May 2, 2011

Shout-out from my pal, Mara

My fabulously talented friend, Mara, has an excellent blog, Memo from Mara.
She was sweet enough to give me a shout-out in a recent post about entrepreneurship.
Check it out!

Tuesday, March 29, 2011

Rooting for Roxy: A 30-Year Old Mami-To-Be Battling Breast Cancer

Check out my guest post on NewLatina.net. I blogged about my my good friend's experience battling breast cancer while preparing to deliver a baby girl -- her first child.

Tuesday, March 22, 2011

Central Florida Volunteers Raise Funds for 30-Year-Old Pregnant Woman Battling Breast Cancer


For more information, contact:

Ashley Cisneros

407-608-8765

ashleycisneros@gmail.com

MEDIA ADVISORY

Central Florida Volunteers Raise Funds for 30-Year-Old Pregnant Woman Battling Breast Cancer

Local “Team Roxy” Is Part of International Grassroots Effort


WHO:

A group of young professional women, known as Team Roxy Orlando

WHAT:

Are hosting a Happy Hour fundraiser to benefit a young mother-to-be who is battling breast cancer

WHEN:

Thursday, March 24, 2011 from 5:30 to 7:30 p.m.

WHERE:

Ceviche Tapas Bar & Restaurant, 125 W. Church Street, Orlando, FL 32801

COST:

$15 in advance, $20 at the door

Admission ticket includes tapas, free drink, networking and access to Happy Hour specials

TICKETS/RSVP:

http://teamroxyorlando.eventbrite.com

About Team Roxy
Team Roxy is an international grassroots volunteer effort made up of friends and supporters of Roxanne Rae Martinez, a 30-year-old Texas mother-to-be who is batting breast cancer. An avid community leader, runner and peewee football coach, Roxy was diagnosed with Triple Negative Breast Cancer on Nov. 1, 2010. That same day, she also found out that she is pregnant. Only about 1.5 percent of women with breast cancer are pregnant when diagnosed, according to the National Cancer Institute. On Dec. 1, 2010, Roxy had a Modified Radical Mastectomy that completely removed her left breast and lymph nodes under her arm. In January 2011, Roxy began chemotherapy. An industrious person who has never had less than two jobs during her adult life, Roxy was terminated from a recently-acquired job following her diagnosis because she did not qualify for short-term disability or the Family & Medical Leave Act. For the first time in her adult life, Roxy is unemployed. Roxy has retained her health insurance through COBRA because she wants the best possible cancer care; however this makes Roxy ineligible for many cancer assistance programs. Roxy’s treatment, even with health insurance, can run anywhere from $8-14K on top of what's covered by insurance. Team Roxy volunteers are hosting “A Night Out for Roxy” fundraisers in more than 20 cities —including Toronto, Canada and San Juan, Puerto Rico — to help defray the cost of Roxy’s lifesaving treatments. For more info, visit www.team-roxy.com

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